Herbs N Senses together with Reader's Digest had the great pleasure to jointly coordinate a seminar on 22nd February 2003. The subject was to introduce basic knowledge of TCM to the general public, and more than 100 people attended. We had the honor to have Professor Chun-Tao Che and Professor Song-Ming Liang as our speakers.

Reader's Digest is a global leader in publishing and direct marketing, creating and delivering products that inform, enrich, entertain and inspire people of all ages and cultures. Our HerbsnSensesTM brand is positioned as a unique, premium lifestyle brand under the slogan: "Live It Up... Create the Balance". We both companies share the same value and concept in inspiring contemporary individuals to reach higher goals while maintaining a healthy and balanced mind and body.

Highlight
Professor Chun-Tao Che put emphasis on the importance of the quality, safety and efficacy of TCM. Professor Che participated in several community services, including Member, Registration Committee, Practitioners Board, Hong Kong Chinese Medicine Council and Council Member, HK Society for Traditional Medicine and Natural Product Research, etc.

Professor Che Speech : Quality and Standardizationof Chinese Medicines

Professor Song-Ming Liang introduced the basic knowledge of TCM and its general application for different physiques. He also mentioned the pharmacological functions of Cordyceps. Professor Liang has written and/or edited 19 Chinese Medicine books, and over 30 original research papers being published on the topic of Chinese medicine theory and pharmacology of herbal prescriptions.

Professor Liang Speech : Chinese Medicines and Nutritional Health Care
(Chinese version only)